DEADLINE TO REGISTER YOUR RESTAURANT
NOVEMBER 29th, 2024
CAMPAIGN DATES
FEBRUARY 1st - 28th, 2025

HOW IT WORKS

  1. CLICK HERE TO SIGN UP. No fees to participate.
  2. Choose a burger currently on your menu, serve up a burger from a previous 'Burger It Forward' campaign or create a new beefy creation to showcase for the duration of this campaign. Your campaign burger must be made with ground beef that is 100% Canadian beef.
  3. Showcase your support by encouraging locals to come and try your burger in support of local food banks.
  4. At the end of the campaign, tell us how many 'Burger It Forward' burgers you sold during the month. As part of the national campaign, for every campaign featured burger purchased, Canada Beef will donate the equivalent of 1 meal to Food Banks Canada*.
    *up to a maximum of 20,000 meals (based on Food Banks Canada's meal metric: $1 = 2 meals).
  5. To further show support to your communities, provincial beef farmer and rancher organizations are also donating to regional food banks.

2024 WAS OUR BIGGEST ‘BURGER IT FORWARD’ YET

$67,406
was raised for food banks across the country!
59,794
burgers sold across participating community restaurants.

DOWNLOAD the 'Burger It Forward' Highlights Report 2024 or CLICK TO WATCH the results reel.

LAST YEAR'S PARTICIPATING RESTAURANTS

A big thank you to all the restaurants nationwide that supported the 'Burger It Forward' initiative for food banks! Explore the regional links below to see who participated in 2024.

EN / FR

MEDIA COVERAGE

'Burger It Forward' received extensive media coverage across the country during last year's campaign. Check out what people were saying by clicking the logos below.

MORE 'BEEFY' REASONS TO REGISTER

Your restaurant can be a part of the 'beefy' marketing exposure for free compliments of Canada Beef and our fundraising partners!

Nearly 3 million impressions in 2024 from both traditional and social media channels plus a national public relations outreach!

  • Additional sales and exposure of your restaurant.
  • Promotion of your signature beef burger and restaurant.
  • Over 67,000+ followers through Canada Beef's social accounts
  • Over 50,000 subscribers with Canada Beef's 'Make It Beef' newsletter
  • Earned media through press release and food bank communication efforts
  • Restaurant and burger prominently profiled on campaign website which will include a 'Burger Map' so consumers can easily find your restaurant.
  • Supplied campaign digital marketing assets PLUS printed point-of-sale materials for you to promote your participation.

PRESENTED BY

IN SUPPORT OF LOCAL FOOD BANKS


FUNDRAISING PARTNERS

RESTAURANT REGISTRATION IS FREE.

SIGN UP BEFORE NOVEMBER 29th, 2024 TO BE A PART FOR THIS YEAR'S 'BURGER IT FORWARD'.